Regina Kudryashova

VLNL TpDuro was designed by chef Martin Lorenz and Juanra ‘Wete’ Pastor. Its concept was inspired by an Albrecht Dürer design from 1525, which shows a system to construct a gothic lowercase letter. Following the logic of this lowercase construction, but not the traditional uppercase letters of regular fraktur (brokenscript) alphabets, some brand new upper case letters were designed. The 45 degree tilted square that forms the basis of the letters, is as square and hard as a cracker. And we love crackers. You can put cheese on them. The ‘pixel’ feeling of the downstroke was intensified by repeating the rotated square module as often as they could. All this resulted in a strong, dark typeface with a steady rhythm, with one foot in history and the other in modern times. It works well as a display typeface for short texts, headlines and logos. Music festivals and heavy metal bands should also pay attention. This is hard stuff.